https://optics.org/news/15/10/24
'Jung Soo-kyung, executive VP and head of the Korean company’s automotive electronics business unit, said:
“Starting with this new technology cooperation utilizing the vehicle's windshield with Zeiss, we plan to expand our concerted efforts in combining optics and automobiles to various fields such as holographic displays for vehicle interiors and exteriors, and 3D rear lamps.” '
"In support of the strategic collaboration Hyundai Mobis cites figures from the market consultancy Omdia Research suggesting that the worldwide market for holographic head-up displays (HUDs) will grow to around 7 million units by 2030, thus emerging as a significant new trend in next-generation displays."
We've come a long way since I was working on HUDS in 1986! The last thing we worked on was a VR/AR holographic design for Microsoft:
Holographic Near-Eye Displays for Virtual and Augmented Reality
ANDREW MAIMONE, Microso Research
ANDREAS GEORGIOU, Microso Research
JOEL S. KOLLIN, Microso Research
ACKNOWLEDGMENTS
We thank Adrian Travis, Bernard Kress, and Steve Robbins for useful
discussions and advice. We also thank Triple Take Holographics for
constructing the holographic optical elements used in this paper and
the Microsoft Applied Sciences group for producing additional holographic
elements used during development. The Microsoft Research
Hardware Lab provided 3D printing support.